About Us

At the Southern most tip of this great continent lies the footsteps of greats - men like Da Gama, Livigstone, and the Zulu king Shaka. Men that fearlessly extended themselves and expanded their boundaries. 

With the discovery of Gold everything changed. A new footprint appeared on our shores and was pressed upon our continent, a new super predator roamed our plains and walked our streets... Greed; and with greed came poverty lack and opression.

We want you to follow the trail of truly authentic men and african women across the world, men like Martin Luther King, and Madiba - men who went beyond the boundaries of fear and greed. Men who blazed the trail to inspire us

At african Jewels we celebrate what the real Africa stands for. We celebrate the freedom of spirit that we need to extend ourselves and push the boundaries to rediscover the adventure of life.